Performance
-The band are seen at the beginning of the video playing the song presumably in their basement/ house which is later revealed to be the back of their car and you see them often throughout the video playing.
-There are also stills at the beginning of the video where the member’s names are written next to them to introduce them to the audience.
-Audiences enjoy seeing members play their instruments as it shows off their talents which are what their fans like them for.
Narrative Structures
-The narrative is established very quickly through Cole asking the others what they are going to do before going to a party at 10. Dylan decides to go to a fast food restaurant and then the music stops while they order.
-The audience then get to see the members order food and talk and interact with each other which is unusual within music videos but provides the audiences with a sense of gratification.
-Seeing the band members directly address the camera as well as interact with each other helps the audience get to know them and establish their star personas.
-There are many points throughout the video where they are messing around and looking silly which shows they do not take themselves’s seriously which their fanbase would enjoy.
-There is also an abstract scene at the end where a model of their van is seen to be falling off a cliff and the members parachute out, landing them perfectly at the party they’re attending.
Camerawork
-There is a wide range of shots and angles throughout the video such as wide shots, tracking shots, close ups, mid shots and perspective shots.
-An unusual camera technique they use is a fisheye lens at different points throughout the video, mainly when they are in the van. This allows the artist to be close to the camera, but for the audience to also be able to see what is going on around them.
-There is also low quality video which makes it appear that the footage is from a CCTV camera, which has connotations that they are misbehaving and being watched.
Editing
-The video begins with a CD player in a car and the song title, band name and director moves across it like it does in an old car monitor.
-There is a fast pace which is supported with quick transitions however there are multiple occasions when the music stops for them to speak which slows the pace of the video.
-There is a clear retro, 90s aesthetic to the video and the colour scheme fits that.
-The transitions between locations are often done in creative ways such as the shape of a milkshake moving the next scene in.
Mise-en-scène
-There are 9 different locations in the video: in their car, in their house (which ends up being the back of the car), at the drive through, in the window of the drive through, in the street, when half the band are outside the car, at the back of the drive through, a mountainside and Schaefer’s party.
-The locations, costumes, props and lighting all create the retro aesthetic of the video.
-Although they move location frequently they are in the same costumes the entire time.
-Two of the members have quirky hats on and the lead singer has blue hair which premiered in this video which excited fans.
Context
-‘OK’ was released on the 20th of March 2020 and is expected to be the lead single of Wallow’s second studio album. It was first played in a VIP performance on the 27th of February 2020 in Syracuse.
-The video was streamed on YouTube and fans where able to live comment as they all watched it together for the first time. This streaming was advertised and promoted on the band's Instagram and they were on the chat 30 minutes early to chat with their fans during the lead up to it going live.
-Upon release of the song it hit one million streams in under a week.
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