Audience Research- Focus Group

My focus group is made up of 4 subjects who all fit into my target audience of a socially-conscious 16-25 year old, middle to upmarket demographic.

Following my audience research on music videos i asked them more questions about how they consume music and music videos.

What platform do you listen to music on?

Fee: Google play music
Muhammed: Spotify
Robyn: Spotify
George: Spotify

What platform do you watch music videos on?

Fee: YouTube
Muhammed: Youtube
Robyn: YouTube
George: YouTube

How often do you watch music videos?

Fee: Everyday
Muhammed: Not often
Robyn: Every other day
George: Not often

Do you prefer narrative or performance music videos?

Fee: Narrative
Muhammed: Narrative
Robyn: Narrative
George: Performance