Audience Research- Audience Behaviour

My brief is to create a music video for a protest song and a working website targeted at an audience of socially-conscious, 16-25, middle to upmarket demographic.
        Being 'socially-conscious' means that the audience are aware of and interested in world issues and the issues of people around them. This audience is therefore more likely to engage with artists and brands that are also socially conscious, or who address issues that they find important.
For example, a report in 2015 found that 66% of consumers said they would pay more for products from companies committed to having a positive social impact (https://www.forbes.com/sites/steveolenski/2018/01/03/the-promises-and-pitfalls-of-socially-conscious-marketing/#66699fc138ef) which demonstrates how important social impact is to this audience. Another report between 2012-2013 showed how the willingness to spend more for socially conscious companies is growing (https://www.nielsen.com/us/en/insights/article/2013/how-to-engage-with-socially-conscious-consumers/) and this has steadily continued to grow to 2020.
        The 16-25 year old audience also have a growing interest in social consciousness, with a 2019 report finding that 4 of the most popular trends for young people being; representation, increased consciousness, females run the world and positive change (https://www.marketingsociety.com/the-gym/livity-2019-young-people-trends).
        However after doing research i was still wondering how this audience engage with music videos and artists. I want to know:
What platform do they listen to music on?
What platform do they watch music videos on?
How often they watch music videos?
Do they prefer narrative or performance music videos?

I will use my focus group to answer these questions.