How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
Product 1:
For my music video, I intend to create a video protesting against heteronormativity and conformity. As well as this, I want the video to be enjoyable for my target audience of a socially-conscious 16-25 year old, middle to upmarket demographic so I have chosen the fun and fast-paced song ‘Girls and Boys’ by Blur. I will use a range of different shot types and mise-en-scenes to help with the fast-paced theme I intend to create. I also intend to make an intertextual reference to the pop-culture icon David Bowie, as his opposition of heteronormativity was ground-breaking and his look was very iconic and therefore part of many people’s cultural competency’s. I intend to have a relationship between lyrics and visuals (Andrew Goodwin) as well as a large focus on my talent to help create his star persona and close-ups of the artist to meet the demands of the record label.
Product 2:
Cultivating my artist’s star persona will be assisted through the creation of the accompanying website, on which I will include ‘exclusive’ interviews with the artist, behind the scenes pictures of the video being created, tour information, merchandise selling and many other features. There will be a clear house style across the website which will fit with the aesthetic of the music video, linking the products together. The website will have links to the music video, social media pages and music streaming platforms which will create cross media convergence. I also intend to include easter eggs on the website, such as a link which allows the audience to stream one of the artist’s songs early and give more behind the scenes content. In addition to this, I am going to create a link to a fan forum in order to encourage active audiences to engage with the artist, and give the opportunity to sign up to a mailing list to receive more exclusive content.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
I intend to promote the website link at the end of my music video, have a clear house style connecting both products together and put the music video on the website so they are fully connected there.
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