How do media producers use language to communicate meaning?
Media producers use a range of different language techniques to communicate meaning to their audiences, such as intertextuality and unique brand identities.
Intertextuality uses borrowed meaning to help communicate it to the audience so media producers can take advantage of this to create meaning. Also noticing intertextuality is very satisfying for audiences and makes them feel good but it can only be noticed if the audience have a certain cultural competency.
Unique brand identities help producers to communicate meaning as the artists can create a style and stick to it and then their style represents them and their ideologies and beliefs and can then be recognised in other situations.
How do media producers use digital convergence to link their products?
Digital convergence can be created in many ways. Social media pages can be created that are linked on different products, easter eggs can be used to move audiences around a website, behind the scenes videos and old content can be shown to relate to their past images, and music videos and new music can be promoted on websites and social media pages to link all their products together.
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