Planning- Moodboard

Planning- Pitch

Planning: Pitch

My pitch is to make a music video and accompanying website for the song 'Girls and Boys' by Blur. It will address sexuality and gender issues which therefore meets the brief of a protest song being 'any music that addresses a social, cultural, political or economic issue or may be adopted by a minority or under-represented group as expressing their identity.'

The audience will engage with it because although it is a protest song it is still upbeat and fast-paced, and i aim to make the editing and shot types match the pace. Also, the socially conscious 16-25 year old audience would be aware of the different sexuality and gender issues that will be featured, and many may identify with them.

I will use digital convergence by referencing the website at the end of the music video as recommended in the examiners report, encouraging audience interaction via email sign-ups and featured tweets on the website and featuring the music video on the website.

Planning- Reflection on moderator's report

Brief 4: Music Video and online

You work for an independent media production company. You have been given the task of producing a three-minute music video for a protest song by a fictional band/ artist signed to Warner Music Group, and two pages for the working website for the band/ artist. 

Target audience: A socially-conscious, 16-25, middle to upmarket demographic.

Planning: Reflection on moderator's report

For music videos:

-Editing needs to match the pace of the track

-Vertical mobile phone footage should be avoided

-Don't video actors walking away from behind

-Don't film people talking when we can't hear what they're saying

-Have to use representation so create meaning via costume

For websites:

-If you use a Wix template make sure to personalise it, but it is best to work from a blank one

-Need to be strong links between the products e.g. tweets, Instagram posts, merchandise, discussion of other products etc.

-The website is of equal value to the video so it should have an equal amount of time spent on it

Convergence:

-Use the same models/ actors on the website and video, use imagery from the partner product

-Mention the website at the end of the video